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What Does an Insurance Company Need With a Stadium?
A louvered fortress rooted in the swamp grass and asphalt of New Jersey’s Meadowlands, MetLife Stadium is as bluff and unassuming as its surroundings. Home to New York’s dual NFL franchises, the...
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The Season of Broadcast Disconnect
Perhaps no series is more emblematic of cable’s summer slate than the HBO vampire drama True Blood. A gory bouillabaisse of sex, death and escapism, Alan Ball’s gleefully erratic swamp opera seems to...
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NFL In-Game Inventory Close to Selling Out
With a little more than two weeks to go before the New York Giants and Dallas Cowboys kick off the 2012 NFL season on Sept. 5, demand for in-game inventory has spiked to nearly unprecedented levels....
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First Mover: Frank Caliendo
SpecsAge 38New gig Contributor to ESPN’s Sunday NFL CountdownOld gig Comic prognosticator, Fox’s NFL SundaySo, what sort of role are you going to play on Sunday NFL Countdown? I’d like to keep some of...
View ArticleHow Global Media Agency of the Year OMD Clawed Its Way Back to the Top After...
PlayStation. Walgreens. Lowe's. Carlsberg. Coach. Sony. Groupe PSA. From 2016 through late 2017, several of OMD's most valuable accounts fell like dominos as the industry-wide string of big-budget...
View ArticleAs OTT Advertising Explodes, Agencies Race to Build Teams to Navigate the Space
Gibbs Haljun estimates it's only been about two years since connected television and over-the-top streaming devices reached a scale big enough to attract serious attention from marketers. That rapid...
View ArticleWhat Does It Take to Be One of Adweek’s Media Agencies of the Year?
Today's media agencies face a new slew of challenges, as more clients slash budgets, issue RFPs and take everything in-house, from planning to programmatic. But clients aren't the only ones making big...
View ArticleInside U.S. Media Agency of the Year Initiative’s Remarkable 2018 Turnaround
In 2016, Initiative was on the ropes, and global CEO Mat Baxter knew it. "It was a basket case," he admits, with "a dysfunctional culture, not much of a product, if any, in terms of a defined product...
View ArticleMeet the New Broadcast TV Chiefs at ABC, Fox and NBC
The 2018-19 broadcast season got off to an unexpectedly turbulent start last fall when a whopping three network chief jobs turned over in the space of just two months. In September, George Cheeks and...
View ArticleTo Make Diversity Effective in Marketing, It Needs to Be Inclusive
Marketing is an industry that constantly evolves due to the ever-changing ways in which people engage with content and campaigns. From the invention of the television to the frequent changes in social...
View ArticleSpike Jonze’s Artful Short Film for MedMen Spotlights the ‘Unjust...
MedMen chronicles the history of cannabis--from George Washington's hemp farm to stop-and-frisk to today's growing marijuana market--in a new two-minute short film directed by Spike Jonze. The company...
View ArticleLiveRamp Will Offer Its Identity Graph for Free to DSPs
One of the industry's largest providers of data onboarding LiveRamp is poised to announce that it will offer demand-side platforms free access to its identity graph in a move to capitalize on...
View ArticleMajor League Soccer’s New Live Your Colors Spot Brings Fans Inside Its...
Major League Soccer is releasing its updated application Monday and backing it with a new Live Your Colors spot, created with EVO Films. The MLS app has been developed in-house since the league formed...
View ArticleWhat These Founders Learned as They Built Their Brands
One of the greatest benefits of the recent Challenger Brands summit was getting real-world guidance from fearless leaders who've built some of the most captivating brands today. In this video, we hear...
View ArticleJacamo and LADbible Use Video, AR to Celebrate ‘Everyday Lads’
British clothing retailer N Brown Group partnered with publisher LADbible Group to launch the "No Average Jack" campaign for N Brown's menswear brand Jacamo. The campaign, which was negotiated by U.K....
View ArticleRimmel London Uses AR to Promote New Mascara
To celebrate the launch of its Thrill Seeker Pitch Black mascara and reach Gen Z consumers, Rimmel London partnered with media agency Zenith to launch an online and OOH campaign featuring multiple...
View ArticleTake a Page From the Motion Identity Playbook
It's no secret that the social media landscape is changing at a breaking speed. Instagram and TikTok are placing evermore emphasis on video, tweaking their algorithms to favor moving content over...
View ArticleUber Eats’ Ads Are All About Indulgence As It Pushes Grocery Delivery
Much like Kleenex is used as a catch-all word for tissues or Google as the generic term for online search, Uber has become synonymous with ride-hailing. Now the brand wants to create the same...
View ArticleSkyscanner’s Global ECD On Developing a Campaign to Stand Out
In the world of online travel planning, Scotland-based Skyscanner is a challenger brand gearing up to take on high flyers like Booking Holdings and Expedia Group. Acting as both a search engine and a...
View ArticlePeople Don’t Actually Like Streaming Services More Than Linear TV
It's not headline news anymore that people are watching content on streaming platforms at an increasing rate while cutting back on cable and satellite. During the second quarter of 2023, U.S. adults...
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